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If Debbie Did Dallas Today
When I was fourteen, any glance of lady boobies had my giggles on overdrive for the rest of the day. I was a sheltered young whipper-snapper. Heck, I remember thinking bellybuttons were, ya know, a...
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Every Business Has a Bad Day
Business is not and never will be 100% plain sailing; anyone who told you otherwise is full of crap. Oh, you read it in a book did you? Ah ha. Okay - put down the 'Easy Steps To Starting And Running A...
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What Do You Do To Be Remarkable?
So much of the advertising and marketing we see is just plain boring. What are you doing that gets attention? What I find so amazing when I see all the junk mail that drops on the welcome mat is that...
View ArticleYou Get What You Pay For – Right?
If it’s true, and most us believe it is, that you “get what you pay for” then why do so many people get excited when they get something for free? Free, to me at least, means “something of no value”. If...
View ArticleFacebook Mobile Must Evolve
I often get asked by Facebook Business Page admins why their custom landing page is not visible on mobile devices. Here’s a typical question: Hi Martin. If you ever come across a system to make custom...
View ArticleSocial Networking, Referral Marketing – Nothing New
So many people discuss, write about and ‘train’ others about the concepts of social networking and referal marketing as ‘a whole new way of marketing your business‘. It’s nothing new, though. Is it? It...
View ArticleLet Me Shop On My Terms, Please
I don’t know about you but, when I shop online I want to feel like I am in control. I like to have a choice about what personal details I share and I do not like it when the website stores more of my...
View ArticleWhat Are You Really Saying?
Potential customer walks into the showroom, sales person pounces "how can I help You" he says. A little shell shocked, customer replies "I'm just looking, thank you". "What are you looking at today?
View ArticleProfiting from Atrocities
It's not the first time and I'm sure it won't be the last time we see businesses profiting from atrocities like bombings and natural disasters. But, in my opinion
View ArticleBig Changes for Small Business
Many small business owners and managers don't appreciate that they have a wonderful advantage over big companies. Year after year they struggle on by with the same
View ArticleFish n Chips Twice Please
To earn high praise and a solid reputation for your business you have to have more than a decent product or service at a fair price. You've got to be consistent
View ArticleSkype Should Address Customers Better
Some companies need to learn how to talk to their customers better. I think what this message should have said (and I know I'm thinking "old school" here) is:
View ArticleLimited Liability does not mean Limited Responsibility
Anyone can set-up a business with a fancy website and some slick marketing but what about the most important parts… Like being responsible to the customer… [powerpress] It's a sad world when businesses...
View ArticleOnline Contact Information Catch 22
Having contact information on your website and social profiles is good for authenticity, but at a cost of never ending spam and calls from call-centres wanting to sell you everything you don't want....
View ArticleStill Doing What You’ve Always Done?
Advertising is, always has been and always will be a costly part of running a business. It is also something we'd love to avoid if we could because it can eat away a massive chunk of our operating...
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